In the past, single services (such as nail art and eyelash extensions) were mainstream, but as consumer demands have diversified and competition has intensified, more and more businesses are transforming into integrated beauty centers. By combining skincare/skin management, microblading, spa, hair removal, and even hairdressing and scalp treatments, they provide one-stop services. This business model not only increases the spending amount per customer but also facilitates the establishment of long-term relationships with clients, enhancing retention rates.

Significance to the industry

• Expand the customer base and meet consumers' diverse beauty needs

• Share equipment and venue costs to improve operational efficiency

• Establish brand positioning: transforming from 'service provider' to 'lifestyle aesthetics consultant'